凪 · nagi
A quieter wipe.
Nagi is a small wipe brand designed in the UK around 100% cotton and a single belief: clean doesn't need to be loud.
The why
A calmer aisle.
The wet wipe aisle is loud. It promises a lot, prints in bright colours, and quietly hides plastic in the sheet. The wipes often feel like the plastic they're made from.
Nagi started with a simple question — what if a wipe could feel like something you actually wanted to put on your skin? Soft, considered, plant-based, sealed fresh, and made without anything that doesn't need to be there.
The answer turned out to be 100% cotton, a short ingredient list, and four wipes for the moments that matter.
The maker
A MATMUS brand.
Nagi is operated by MATMUS LTD, a UK company building a small portfolio of considered consumer brands. Visit matmus.co to learn more.